Brief explanation of what a press release is

A press release submission is a short, newsworthy statement about a company or person. It's a means of spreading information quickly and getting your name in the news—and all without having to spend money on advertising or creating an ad campaign.

Though it may seem easy enough to just send out an email with your press release attached, there are many factors that go into making sure your story gets picked up by the media (or any other interested parties). You want to make sure that you're targeting exactly who will be interested in hearing about what you have to say with this type of communication—and then doing everything possible within those bounds so that they'll want more than just one piece of information from us!

Importance of submitting a press release online

The importance of submitting a press release online

When you submit a submit press release online, you can reach out to more people and get more coverage. This is because there are many different ways that news outlets can use your content. For example, if they want to write an article about the product or service that you're offering, they may need additional information from you before they'll be able to write an article with their own thoughts on it. By submitting your press release through our platform, we'll make sure that all of this information is provided in order for them to do so successfully!

II. Choose a Distribution Service

Distribution is the next step in getting your press release out to the media. Distribution services are a great way to get your press release out to a wide audience, but they can also be used to choose which outlets you send it to.

Distribution services will help you reach your target audience by placing it on websites or blogs whose readership is likely interested in what you're writing about. They'll also give these sites access to information about who wrote and submitted the piece, allowing them more credibility when they publish something similar later down the road!

III. Optimize the Press Release for SEO

Include a short introduction to the press release. This is where you can briefly describe what your message is about, why it's important and how it relates to your audience.

Include a short summary of the news story that was covered in this release. This should be no more than two sentences long and include key points from the article, such as who did it, when it happened and what they said or did during their interview with them (if applicable).

Include a short summary of some key takeaways from this release that readers may want to know before reading further into its contents because they're interested in learning more about them too! You might also add some links here if there are any specific references available online as well so people can easily find out more information themselves without having access only through an email subscription list basis where most companies operate today due to cost constraints."

Explanation of how to optimize a press release for search engine optimization (SEO)

Optimizing a press release for search engines is one of the most important steps in getting your story out there. The first step is to make sure that your content is keyword-rich and includes relevant keywords, which will increase its chances of being found by users searching for those terms.

Once you have optimized your content for search engines, you can use it to build links back to your site through links from other sites or social media shares (if applicable). This helps keep traffic flowing from Google's indexing algorithms while also boosting impressions so that more people see your news item when they're looking online.

IV. Target the Right Journalists and Media Outlets

Know the journalist's name.

Know the journalist's email address.

Know the journalist's Twitter handle.

Know the journalist's social media handles and their associated handles. For example, if you are submit a press release about a new product, it would be helpful to include both @mysite (your company’s Twitter handle) and @journalist (the journalist’s personal account).

Be sure to include details about your publication or publication type such as “Newspaper/Magazine” or “Website/Blog/Magazine Publisher." This will make it easier for journalists in search engines like Google News to find your content when they need information about similar topics.*

Explanation of how to target the right journalists and media outlets for a press release

To get the most out of your press release, it's important to target the right journalists and media outlets. You can do this by:

Targeting journalists and media outlets that are relevant to your industry. If you're in the business of manufacturing shoes, then targeting shoe-related blogs will yield better results than ones focused on fashion or sports.

Targeting journalists and media outlets that are interested in your industry. This means finding out what topics they cover regularly and making sure those topics aren't covered by other sources as well (e.g., an article about how "shoe companies" make money).

Targeting journalists who write about products or services related to yours (and vice versa). Journalists often want something new so if there's nothing new happening around here today…

V. Follow Up and Engage

Follow up with a personalized email.

Follow up with a phone call.

Follow up with a personal visit.

Follow up on social media, like Facebook and Twitter.

Write blog posts about your press release submission sites (this will help you get more traffic to your site).

Tweet about it! That's right—you can tweet about the news as well!

Tips for following up effectively, including personalized emails and phone calls Follow up. You can't expect to get a response from your release if you don't follow up. It's important that you do this within 24 hours, but even better if you can get in touch via email or phone call within 48 hours of sending out the press release.

Include links to other important information on your website, blog and social media profiles (if applicable). This includes a link back to the original article where people found out about your product/service and how they could order it online (or wherever else they may find out more about what exactly it is). If there's more than one way someone could hear about this story then include all of them!

Include links back directly into any emails/emails sent by companies who wish to give their side of things; this way readers know right away who else is involved with each situation before moving forward into reading through each article individually."

Recap of the best ways to submit a press release online

Use a personal email address.

Use a personal phone number.

Have a personal website (if you don't already have one).

Create and maintain an active Twitter account and/or Facebook page for your business or organization (if you don't already have one).

Join Instagram, Pinterest, LinkedIn and Pintrest so that people can find you there too!

We hope you found this guide helpful. If you have any questions or comments, please feel free to reach out to us. We’re always happy to help!
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